«Crazy, and inspired clothing» – that's what they say about the Roma Uvarov Design brand, whose collections become more eclectic season, after season. The bright maximalist style of Roma Uvarov Design runs counter to all the current trends in fashion for a mass audience. Each season the brand turns to a new visual theme, rolling it out in clothes, and accessories, destroying on the way the established stereotypes of what is “male” and what is “female”, and between what is smart dress, and what is day-to-day wear. The reveals at the fashion week events almost turn into stage productions. The principal features of the Roma Uvarov Design style – is a love of conceptual detail, bright colours, splendid decor, and deconstruction. Along with the traditional materials unorthodox materials also make an appearance in the various collections: from foil, and thatch to vintage objects, which the team acquires at flea markets, and car boot sales, so as to give them a new lease of life. Upcycling is an important part of the brand ideology, supporting the principle of sustainable fashion.