About brand
Odor translates literally as «smell» – this brand relates to a sensory perception, that awakens personal memories, and associations in each item. Sensuality, and gentleness in the world of men's fashion, especially in the post-Soviet space, still remains a taboo subject. Odor is not afraid of this: the brand specialises in clothes for men, but the gender division in this case is highly provisional. The basis of the collection are airy shirts, and suits, which play around with the fine line between undergarments, and outer wear. And some of the materials that are always used in these clothes are vintage materials, very old curtains, and bedclothes, sewn by hand, using woven lace, which lends these clothes a nostalgic, gentle look. The link through the ages, the emphasis on handiwork, intimacy, and the fragility of any edges are eternal leitmotifs in the Odor collection. The brand relates first and foremost to feelings, rather than to reason. Each item in this brand is designed not only to be pleasing on the eye, but also to awaken a viewer’s own associations, images, and memories.
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